About NuYu

  • Jo and Sam Larkin

    The Team

  • Store front

    Set in the Heart of Primrose Hill, tucked away on Princess Road

  • Store front

    The Treatment room 

  • The Larkin Sisters

  • The Hairdressing Salon

About NuYu London

At NuYu, you can be confident that you will receive an objective professional consultation, followed by expert administration of your chosen hair or skincare treatment. To ensure that we can deliver on this statement, only professional trained Doctors administer our aesthetics treatments and our hair and skincare professionals are fully qualified. Moreover, this is a small family business where delivering excellent, discreet customer service is at the heart of what we do. Based in Primrose Hill, NW1

We pride ourselves on treating all our clients as individuals; no two people are the same. So it stands to reason no two skins or hair are the same. Your hair and skin is as individual as your personality. Hence, our qualified skin care specialists and medical doctors are able to discuss your requirements, whether you are young or old; male or female; or simply looking for advice on maintenance.

Meet the team

Sam Larkin

Sam Larkin

NuYu London announced the launch of their Skincare Clinic in September 2011.  Based in the heart of London, the clinic specialise in Aesthetic's, providing a number of services including wrinkle reduction, laser hair removal, rejuvenation treatments and enhancement treatments. “Many people want to look and feel good about themselves and see the latest non-surgical treatments as the way forward" said NuYu London Director Samantha Larkin. “We felt there was an opportunity to introduce a clinic to the desirable Shad Thames area and now Primrose Hill and Harley Street, allowing people who live or work nearby to receive a professional service from our highly skilled and experienced doctors.”

NuYu's key differentiators are that they are a small family business, where aesthetic procedures are only delivered by doctors and  where delivering excellent, discreet customer service is at the heart of what they do. The owner Samantha studied Business and Marketing at Liverpool John Moores. Her earlier career consisted of 9 years within the business sector where she picked up valuable experience in business and more importantly customer service. The decision to start the business and train to become a Skincare Professional came in December 2010 and she hasn’t looked back since.

In November 2014 Sam decided to expand the business and move to Primrose hill. Adding new services and additional team members. 

Dr Jo Larkin

Jo Larkin

NuYu London’s Clinical Director Dr Jo Larkin has extensive medical experience. Jo states "There's no need to end up with a frozen face. What every client wants is to look fresher. I prefer to work with a natural amount of botox and see how each face looks after a fortnight before undertaking further treatments.” The follow up treatment provided by  NuYu London two weeks after the initial treatment is free.  Dr Larkin advised “I practice an integrated approach to facial enhancement and rejuvenation, using a combination of therapies. These include anti-wrinkle injections, dermal fillers, precision peels and state-of-the-art advanced treatments for non-surgical face lifts and nose corrections. These are individually tailored to each client with the ultimate aim of providing a  healthier appearance without invasive treatments or surgery.”

Dr Larkin has a passion for all areas of medicine and she has worked within the Aesthetics industry for over 6 years. Within that time she has administered thousands of treatments. This proven track record along with her friendly and flexible manner has led her to have a loyal following who all trust in her advice and opinion.  She started her career in Brighton and has worked out of Harley Street, London Wall and Holborn. 

Dr Fiona McCathy

Jo Larkin

Dr. Fiona is a GMC registered doctor and member of the Royal College of Physicians for over 15 years. Currently she combines her busy NHS work as a medical oncologist with her love of aesthetic medicine. She was fortunate to be trained by pioneers of aesthetic medicine on Harley Street and regularly attends conferences and advanced training workshops to ensure the best for her patients. As well as her work in oncology and aesthetic medicine, Dr. Fiona also has a keen academic interest and has a PhD in Immunology from Queen Mary, University of London. She is involved in cutting edge and has presented her work both nationally and internationally as well as being published in renowned journals.

Her love of aesthetic medicine was borne from skin issues she herself developed during pregnancy. She is a keen proponent of a subtle natural look and believes aesthetic treatments should only be used to enhance patients natural beauty and not make patients look different.

Melina Noto

Melina has been hairdressing since the age of 16 and quickly qualified in Salon and found her unique style and approach with clients. Mel has always known she wanted to be a hairdresser and her passion for hairdressing began at a young age when she used to watch her mum mastering the trade.  

With over 6 years experience Mel offers a full range of cutting and styling services as well as tinting, highlighting and the latest trends in colouring. In additionally she is trained in Nano Keratin Blowdrys, Hair extensions, re-styles and does a great curly blow-dry.